Embed with the business
Forward-deployed by default: I work inside the teams that will use the product, to find where AI actually removes friction.
Reda ZahraniSenior Product Manager, AI · Paris
GENERATIVE AI · NO-CODE / LOW-CODE · PRODUCT TRANSFORMATION
Making AI
useful
at work.
I lead AI and no-code / low-code transformation—and build alongside the teams. From use case to prototype to adopted product, across product, operations and engineering.
See what I’ve shippedPROFILE
At Infopro Digital, I lead AI transformation across four specialized-software business units. An engineer turned product leader, I set the AI strategy, prototype and build with no-code / low-code and LLM tools, then drive adoption until it sticks.
Off the clock: architecture and interior design. The same eye for structure, flow and ergonomics shapes how I approach UI and UX.
01 / SELECTED WORK
What I’ve shipped.
2025—26
achatpublic.com · Scribe
An AI assistant for public buyers: it simplifies drafting public contracts, secures their content and saves time—without replacing buyers’ expertise.
AI LAUNCHLaunch ↗Webinar replay ↗
2026
Batiprix · CCTP by IA
AI drafting of construction specifications from a simple project description—up to 60% faster, with standards and DTUs built in.
AI LAUNCH ↗
2024
InterFast × Batiprix
Thousands of Batiprix reference items inside InterFast’s all-in-one building management software.
CREDITED BY PARTNER ↗
2023
OBBC WinAudit × Batiprix
Batiprix pricing inside WinAudit, so diagnosticians can budget works scenarios in regulatory energy audits.
MY ANNOUNCEMENT ↗
2023
Costructor × Batiprix
The Batiprix library built into a quoting and invoicing tool for small building firms.
MY ANNOUNCEMENT ↗
2022
Houzz × Batiprix
Faster, more accurate pricing for renovation professionals on Houzz.
PARTNERSHIP ↗
02 / TRAJECTORY
A career built from delivery to adoption.
Select a chapter to bring it forward
2025—NOW
InfoPro Digital
Senior Product Manager, Transverse · Specialized Software
Leading the AI and low-code / no-code integration roadmap across four business units: Batiprix, EventMaker, MezzoTeam and AchatPublic.
- GenAI and LLM prototypes taken to production features
- Cross-BU workshops to share use cases and components
- Low-code / no-code enablement for product and business teams
- Led AI launches: Scribe for achatpublic.com and CCTP by IA for Batiprix
2022—2024
Groupe Moniteur · Batiprix
Product Manager · Paris
Owned the roadmap and lifecycle of the leading cost-estimation and pricing product for the construction sector.
- API strategy and third-party software integrations
- Customer discovery, feedback loops and UX optimization
- Product KPIs: recurring revenue, retention, API adoption
2021—2022
Naxxum · InfoPro Digital
Technical Project Manager · on assignment
Led complex technical projects and shaped engineering processes for InfoPro Digital.
- Operations, budgeting and direct lead of delivery teams
- Functional scoping, specifications and acceptance testing
- Application maintenance, estimates and resource planning
2019—2021
Naxxum · KPMG
CMS Project Manager & Expert · on assignment
Built an automated, no-code system that let KPMG business teams launch branded, secure and editable websites on their own.
- Self-service deployment for marketing campaigns
- Scrum lead: scoping, backlog, ceremonies, documentation
- Server performance, security audit and architecture upgrade
EARLIER · 2008—2019 · USA, UAE, MOROCCO
2017—2019Wise Global Network · USAProduct Manager · Startup+
Product management in a fast-growth international startup, focused on finding product-market fit.
- Market research, benchmarks and A/B-tested MVPs
- Hired and led developers and UI/UX designers
- Affiliate performance marketing for user acquisition
2015—2017Creative Media Group · MoroccoDigital Transformation Consultant+
Guided distribution and industrial companies through their technology transformation.
- Workflow audits, collaborative tools and ERP / CRM integration
- Training on invoicing, inventory and inter-department workflows
- Launched a pan-African e-commerce platform for print equipment
2014—2015Worldcom Trading · DubaiManager+
Built an ecosystem of transactional solutions in the United Arab Emirates.
- Regional market studies and competitive mapping
- Alliances with e-payment and delivery-logistics leaders
- Integration partner selection and customer journey mapping
2012—2014Innovation 360 · DubaiInnovation Project Manager+
Consulting firm and accelerator supporting innovation portfolios and the startup ecosystem.
- Innovation strategy for the investment portfolio
- Social innovation and sustainability models for partners’ CSR
- Mentored founders at Startup Weekend Dubai and Abu Dhabi
2008—2012Netflow IT Solutions · MoroccoWeb Project Manager+
IT services firm within Creative Media Group, delivering websites, call-center solutions and design for clients such as L’Oréal, Porsche, Afriquia Gaz and Addoha Group.
- Led sales engineers, full-stack developers and UI/UX designers
- Complex commercial negotiations and technical trade-offs
- Agency growth strategy, service offers and key accounts
03 / HOW I WORK
The work starts where AI meets real operations.
Build to prove it
I prototype myself—LLMs, automation, no-code / low-code—so decisions rest on working software, not slides.
Ship and scale
From prototype to production with engineering—Scribe, CCTP by IA—then adoption across business units.
04 / CAPABILITIES
LEAD
AI strategyProduct strategyProduct discoveryChange managementCross-BU delivery
BUILD
LLMs & RAGPrompt engineeringn8n automationNo-code / low-codeClaude CodeCursorDeepSeekAPI integrations
DELIVER
Scrum & KanbanUX / UIA/B testingMarket intelligence
EDUCATION
Master’s in Network & Information Systems Engineering
École des Hautes Études en Ingénierie des Systèmes · 2007—2010. Integrated engineering preparatory classes, ESTEM Casablanca · 2004—2006.
CERTIFICATIONS · GOOGLE CLOUD 2024
- Introduction to Large Language Models
- Introduction to Generative AI
- Introduction to Responsible AI
LANGUAGES
- Arabic — native
- French — professional fluency
- English — professional fluency
05 / FIELD NOTES
Ideas from the edge of AI adoption.
MCP · OPEN DATA · 66,000+ impressions
Claude + Data Gouv = accès direct à 11 millions d’entreprises françaises
How France’s official MCP servers let AI tools query company data directly, with a five-minute setup guide.
Read on LinkedIn ↗PRODUCT · LOW-CODE
“Vibe Coding” is the new product management: AI + LCNC = prompt-to-production
Read on LinkedIn ↗AUTOMATION · SECURITY
The AI workflow security crisis no one is talking about
Read on LinkedIn ↗AGENTS · SOCIAL
Social networks were built for humans. 2026 is the year we learned they might work even better for AIs.
Read on LinkedIn ↗INTEGRATION · MCP
Unlock the power of AI integration with MCP (Model Context Protocol)
Read on LinkedIn ↗06 / CONTACT